YOUR DADI'S
ROTI. TODAY'S
PROTEIN.
Somewhere along the way, roti got labeled “unhealthy” — so we rebuilt the flour instead of abandoning the bread. Atta Boys puts up to 17g of protein in every roti — wheat flour, chickpea flour, wheat gluten, soy protein, and a little salt. Five ingredients. Zero mystery. Good for the whole table.
STACK ROTIS.
HIT YOUR GOAL.
Tap the tawa. Every roti drops ~16g of protein on the plate. See how fast a normal family dinner covers a full day’s goal.
DINNER BEATS POWDER
Protein Shake
- Tastes like vanilla-flavored homework
- 17 unpronounceable ingredients
- You drink it alone at the sink
- $60 a tub
Regular Atta Roti
- Legendary taste, light on protein
- Mom's love: 100%
- Protein: absent
- The nutrition apps keep flagging it
Atta Boys Roti ×3
- Tastes like actual roti
- 5 ingredients, all pronounceable
- Eaten hot, with family, with ghee
- Everyone at the table covered
FIVE INGREDIENTS. ZERO WEIRD STUFF.
Wheat Flour
Whole wheat atta. The OG. Soft rotis, real fiber.
Chickpea Flour
Besan. Plant protein + fiber + that nutty depth. Dadi approved.
Wheat Gluten
Wheat's own protein, concentrated. Also what keeps the roti soft and stretchy.
Soy Protein
The complete-protein closer. Every essential amino acid, clocked in.
A Little Salt
A pinch. Like every roti dough ever made.
PICK YOUR BAG SIZE
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THE GROUP CHAT HAS RECEIPTS
"Swapped our regular atta and told no one. Two weeks later my dad — the pickiest man in Houston — asked why he's not hungry an hour after dinner anymore. The bag just lives in the pantry now."
"My mom thinks I finally 'came to my senses' and started eating rotis again. I did. They just have 17g of protein now. She doesn't need to know."
"I run most mornings and could never hit my protein at dinner without cooking a second meal. Two rotis with dal quietly fixed it. Ghar ka khana, doing the heavy lifting."